Ultimate Rivals | Apple Arcade -
THE CHALLENGE: Create the visual identity system and launch campaign for Bitfry Game Studios’ flagship project “Ultimate Rivals” for Apple Arcade - a video game that brings the best athletes of every sports league into a series of enhanced game fields.
THE SOLUTIONS: Utilized the unique aesthetic of the UR world as the building blocks for an equally unique approach to brand. Developed and designed a system that thrives in both print and unique, hyper-real digital applications, integrating motion principles from the game experience. Produced and hosted a media showcase in Los Angeles in collaboration with Apple Arcade.
LOCATION: NYC, NY; LOS ANGELES, CA
CONTRIBUTIONS: Ideation, Art Direction, BRANDING, Client Presentations, Graphic Design, Environmental Design, On Site Execution
THE TEAM: GASPAR GUERRA (CREATIVE DIRECTION), Luigi Fulinello (GRAPHIC DESIGN)
FINAL BRAND ASSETS
LAUNCH EVENT
ASSORTED PROCESS SKETCHES
