The Foto Sessions: A digital museum experience
THE CHALLENGE: After only 3 months of normal open hours, the pandemic hit NYC and Fotografiska was forced to temporarily shut its doors.
THE SOLUTION: To keep the brand top of mind for its new consumers, we created The Foto Sessions: an online destination to host artists talks, post virtual galleries, and share stories that bring consumers deep into the imaginations of photographers. This platform extended beyond its core product into social campaigns and eventually connected back to the IRL museum once open again.
THE PERKS: Living in London for 1.5 years to be a boots-on-the-ground resource, and then watching my home team, The Yankees, crush the Red Sox… twice.
LOCATION: DIGITAL
CONTRIBUTIONS: ExHIBITION DESIGN AND BRANDING, DIGITAL Art Direction & DESIGN, WIRE FRAMES, SOCIAL CONTENT, Client Presentations, Graphic Design, COPYWRITING
