TikTok at Super Bowl LIV - TikTok Tailgate at Super Bowl Live featured many opportunities for consumers to interact with the platform in a bright, bold, environment that cut through the sports-focused clutter. Featuring full size pick-up truck beds, “real” smoking grills and ice filled coolers, classic pre-game games and a 15’ wide LED scoreboard, this activation successfully grew awareness across the target audience.
LOCATION: MIAMI, FL CONTRIBUTIONS: Ideation, Art Direction, Client Presentations, Environmental Design, Architectural Design, Graphic Design, On Site Execution, Photo & Video Capture Oversight
