Roland-Garros in the City captured the excitement and magic of the French Open with a full-size, real red clay court and full fan village in the middle of Brookfield Place. New Yorkers enjoyed free play, classes, and clinics, on the court and a live transmission of the men’s and women’s matches on a giant screen nearby.
LOCATION: The Waterfront Plaza at Brookfield Place, NYC
CONTRIBUTIONS: Pitch Development and Presentation, Ideation, Art Direction, Client Presentations, Environmental Design, Graphic Design, Execution