The Media Match - A live showcase of the Audi Player Index, an innovative player performance rating system in soccer that uses a data based model to record nearly every performance relevant action on the field.
THE CHALLENGE: Educate and earn buy in from key industry media personalities on the innovative new platform, so they will become advocates in a world that has been traditionally analogue.
THE SOLUTION: Bring out their competitive side in a pick up soccer match, featuring never before seen in-shirt LED panels, so the media members can literally see the impact of their on field actions as it relates to the index system.
