Macy's Experience at Panorama Festival - Macy's wanted to give attendees at Panorama Music Festival the perfect spot to relax and recharge between music acts. Enter: Macy's Pool Party, complete with a ball pit pool where consumers could "splash" around.
LOCATION: Randall's Island, NYC
CONTRIBUTIONS: Pitch Development & Presentation, Ideation, Art Direction, Client Presentations, Environmental Design, Graphic Design, On Site Execution
Planning Phase
PITCH DECK
IN-PROGRESS DECK