Athletes Unlimited is back with their second sport: Volleyball.
THE CHALLENGE: Transform a 100 year old rodeo arena into a world-class, professional sport and broadcast center that meets all athlete needs, stands out among the broadcast clutter, and showcases the AU Brand personality.
THE SOLUTION: A “black box” approach to the space, creating a stage as opposed to an arena, where athletes can perform to the best of their abilities.
Facilities Included: Best-in-class competition court, full size practice court, gym and training area, Innovation Lab with partner product integration, locker rooms, indoor/outdoor lounge, broadcast host desk set, draft day production set, all back of house production needs
LOCATION: Fair Park, DALLAS, TX
CONTRIBUTIONS: Concept development, Art Direction, Copywriting, Client Presentations, Environmental Design, event identity, Stadium Design, Architectural Design, Graphic Design, On Site Execution
THE TEAM: ZULY BELTRE (ART DIRECTOR), RUTH GILWIT (CREATIVE PRODUCER)
OVERVIEW & MATCH DAY VENUE DESIGN
BEHIND THE SCENES: Getting from raw space, to render to reality - and the team who made it happen
ATHLETE CLUBHOUSE: Innovation Lab, Content Studios, Locker Rooms, Training Facilities & Lounge
(Behind the scenes content from athlete’s POV linked here)
DRAFT DAY: Production studio and on-air graphics for weekly captain drafts (featuring render to reality)
(link to live stream example here)
