MLB London Series - In June of 2019, Major League Baseball brought two regular season games to Europe for the first time in history. As an agency wide initiative, CSM marketed, sold, and produced the entire experience for both fans and players.
THE CHALLENGE: Bring the culture of an iconic baseball rivalry and the excitement of a day at the park to a brand new, skeptical audience.
THE SOLUTION: A larger than life city-wide stunt in the months leading up to the series to drive excitement and ticket sales. An engaging fan experience at London Stadium on game days that educated new fans on the history, culture, and star players they’re seeing on the diamond.
THE RESULTS:
2 SOLD OUT GAMES IN RECORD TIME
2.2 BILLION IMPRESSIONS
#LONDONSERIES TRENDED NO. 1 GLOBALLY
THE PERKS: Moving to London for 1.5 years to be the boots-on-the-ground resource across all development, ideation, and execution. Watching my home team, The Yankees, absolutely crush the Red Sox… twice.
